LONDON, Ont., Canada – July 30, 2008 – Wiggles 3D and USA TODAY today announce a co-branding and licensing agreement for the Don’t Quote Me® brand of games and syndicated services. This deal brings the fun of great quotations to USA TODAY readers in a whole new way and further extends the reach of both brands through syndication and licensing of the Don’t Quote Me® games.
USA TODAY will feature the Don’t Quote Me syndicated newspaper puzzle as a new entry on the popular USA TODAY puzzle page beginning in August. The companies are also introducing the roll-out of a syndicated radio program featuring daily quote vignettes for on-air play along with an online version of the game.
Don Reid, President of Wiggles 3D – “We are extremely pleased to be working with USA TODAY to bring the fun of Don’t Quote Me to the USA TODAY readers. This opportunity allows us to work with an outstanding media company who is as focused on delivering great value to its readers as we are in creating engaging and informative entertainment.”
“We think readers will really enjoy the addition of the Don’t Quote Me puzzle to our puzzle page and we look forward to furthering our partnership with Wiggles 3D,” said Christy Hartsell, director of brand licensing for USA TODAY.